Category: Methods of Contextualising

UNIT 1: BRIEF 5: Methods of Contextualising We chose to develop the theme of Communicating Without Words as so many of the adverts in the campaign rely heavily on suggestive imagery that construct a tone, feel, emotion, expectation and constructed truth as to what FIJI water is, but isn’t. We decided as a group I…

UNIT 1: BRIEF 5: Methods of Contextualising We chose FIJI water as our greenwashing advertising campaign for Brief 5, Green for Whom, Methods of Contextualising. I initially started with the end frame of the advert we chose for our Green for Whom greenwashing campaign, to start to investigate signs of greenwashing we had identified. I…